24-26 September 2019
Grand Musalla of Tehran

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The executive staff of the Second International Iran Pharma began publicity for attracting European companies in CPhI Istanbul.

China and India are among the most important companies present in this version of CPhI and together, they have occupied about 70 percent of the booths. With attention to the collaboration between Iran and Major European countries, these two countries have stated their goal in CPhI Istanbul as an expansive incorporation and keeping the region's market, News Agency reported.

By attending CPhI Istanbul, the executive staff of the Second International Iran Pharma Exhibition is planning to attract European countries to visit the Second International Iran Pharma Exhibition. Accordingly, in negotiations that took place, countries like Belgium, Germany and Turkey expressed their readiness.

With three more months left to Iran Pharma Exhibition 2016 opening, 80 percent of the booths are booked and according to the predictions of the Secretariat of the Second International Iran Pharma Exhibition, the placement of the other booths will be finalized soon.

According to promises made by the strategic board of the Second International Iran Pharma Exhibition, 30 percent of the exhibition space is appointed for major pharmaceutical companies of the world and in the participant companies, with 13 pharmaceutical companies, Italy has the biggest share among the participating European companies in the exhibition, News Agency reported.

"Easypharmasrl", "Farmores", "Steelco", "OMAS", "Cariba", "Comecer", "Food and Pharma Systems srl", "Techinox", "Prisma", "TM", "Ronchi", "Cos-Mec" and "Comas" are among the most important Italian companies present in the exhibition. Among the Iranian companies applying for participation in the exhibition, companies active in the pharmaceutical and pharmaceuticals packaging and facilities have the biggest share.

This year, CPhI exhibition, which is considered as the most important specialized event in any country's pharmaceutical industries, was hosted by Istanbul and according to the observations made by the executive team of the Second International Iran Pharma Exhibition in Istanbul, Iran Pharma 2016 was well received by foreign companies who showed their interest in participating in the exhibition.

According to the News Agency, the Second International Iran Pharma Exhibition which is to be held during 14 to 16 September 2016 in the Grand Mosalla of Tehran, is the biggest event in middle-east's pharmaceutical industries and as Dr. Abbas Kebriaeizade, the chairman of the Syndicate of Iranian Pharmaceutical Industries stated: "This year's September will witness its last version. Because with regard to the good participation of European companies in the exhibition, starting from next year, we will witness CPhI Iran Exhibitions." Accordingly and with attention to the stress on the side of the strategic board of the Second International Iran Pharma Exhibition on following the footsteps of CPhI for holding Iran Pharma, the goal of the executive staff of the Second International Iran Pharma Exhibition in CPhI Istanbul was to attract major European companies to visit Iran Pharma Exhibition. A goal which according to the remarks made by the supervisor at the executive staff was successfully achieved and the removal of sanctions that have led to a change of perspective on investing in Iran, have led the European companies to welcome Iran Pharma 2016 Exhibition. Therefore, from all the companies who were present in CPhI Istanbul, 24 companies from countries like Belgium, Germany, Turkey and Italy, spoke of Iran's current conditions as very amiable for investment and expressed their readiness for participating in Iran Pharma Exhibition from 14 to 16 of September 2016.

Naser Naqadi, university professor and board member at the Syndicate of Iranian Pharmaceutical Industries, said that Iran Pharma Exhibition promises improvements in domestic pharmaceutical industry and believes that one of the modern and important methods for manufacturers to introduce their pharmaceutical products is to participate in different pharmaceutical exhibitions.

Pharmaceuticals are among the bases of the health system and improving the health factors is regarded as the most strategic foundation of a society and therefore, it has always been in the direct attention of the people and those who are involved. In today's world, unfortunately, this product is being used as a tool for carrying out the governments' economic goals. Pharmaceuticals, as technology-based products is under the direct economic attention, in a way that it is now one of the most profitable businesses in the world. With regard to the two important factors of science and technology, there is a great competition between different companies and countries for discovering new technologies, dictating that each country that is pioneering in this field, added to creating major incomes, has more leverage on others.

With regard to the fact that pharmaceuticals have direct contact with the public health, both in preventing diseases and in treating, the quality of this product is of great importance and is always one of the concerns of those involved in pharmaceutical industry. Based on this, all companies active in the pharmaceuticals do their best to provide the best conditions for producing modern products by financial and scientific investments and prove the superiority of their product to their consumers.

In the same light, one of the modern and important methods for manufacturers in order to introduce products is to participate in different pharmaceutical exhibitions, so that they can interact with foreign competitors in an immediate and direct environment and together with getting to know different methods in production and distribution, take measures in companies in the field of pharmaceuticals. Although presence in exhibitions may not seem very necessary, endurance and constancy in this path can lead to achieving the companies' economic goals.

Iranian companies have displayed their activities for the public in the form of Iran Pharma Exhibition and they used this event as a motivator for carrying on with activities and showcasing their achievements. It is evident from the implementation of this international exhibition that the executives of Iran Pharma were undoubtedly well aware of the concerns of pharmaceutical companies. It is important to make note of the fact that international pharmaceutical exhibitions, especially Iran Pharma, have goals that are defined in accordance with their target audience because the most important audience are manufacturers, authorities and decision-makers, people with relative occupations and finally, pharmaceuticals consumers who include all the public.

Added to introducing their achievements in their efforts for finding new markets within the country and also in contact with other participants and information transactions, manufacturers look for new ideas to continue their activities in this exhibition. Furthermore, there will be great efforts on the side of decision-makers to prove that their products are superior, both in quantity and in quality.

Authorities and decision-makers in pharmaceuticals, whose presence is of great value to the exhibition, must guide manufacturers toward increasing their production rates. With regard to the imports of drugs whose similar products are manufactured domestically, this exhibition is considered to be an opportunity for those who are involved to interact with other organizations, especially professional medical professions by increasing their production rates and set the trend of the culture consuming domestic pharmaceuticals through scientific associations and Iran Medical Council.

Regarding to the culture of consuming domestic pharmaceuticals, especially strategic drugs that enjoy higher standards, audio-visual media must convey their observations to all the different sectors of society, which in turn, can greatly help better the production and consumption environment.

Holding great exhibitions such as Iran Pharma can promise a brighter future in the country's pharmaceuticals system, provided that they pursue the above mentioned goals and make efforts to realize them. On the other hand, manufacturers must take measures in a way that the consumers will be more interested in consuming Iranian pharmaceuticals by increasing their focus on presenting the modern and needed methods of the country, and also modern technologies in order to increase the products' quality and the authorities must take measures in supporting them. This interaction between authorities and manufacturers will ultimately lead to an increase in the society's health factors.

The executive staff of the Second International Iran Pharma Exhibition held a meeting with specialized journals on Monday, June 20th, in the building of the Syndicate of Iranian Pharmaceutical Industries.

In this meeting, editors of medical journals spoke with the commercial manager of the Second International Iran Pharma Exhibition and announced their media support of this major event in the country, News Agency reported.

Also, in this meeting held by the executive staff of the Second International Iran Pharma Exhibition, it was stated that the main goal of holding this exhibition is to nourish and develop the pharmaceutical culture in the country and to introduce these scientific journals to established domestic and foreign pharmaceutical companies, a special space will be appointed for them.

According to the executive staff of the Second International Iran Pharma Exhibition in this meeting, the biggest pharmaceutical exhibition of the middle-east will be held in the Grand Mosalla of Tehran under the supervision and command of Dr. Abbas Kebriaeizade, chairman of the Syndicate of Iranian Pharmaceutical Industries, following the standards of the global CPhI exhibition in a space of 15000 m2, which according to active members of the pharmaceutical industries, will be the biggest event in the region. Accordingly, to facilitate the preparations for the presence of foreign companies and participants, Tehran's 4 and 5 star hotels have been booked.

The most important difference between this exhibition and other pharmaceutical exhibitions is the possibility to get to know the latest technologies of the pharmaceutical industry and related industries, significant increase of value added in the pharmaceutical industry, introducing investment opportunities of Iran and the capability to reach new markets.

The executive staff of the Second International Iran Pharma Exhibition held a meeting with specialized journals on Monday, June 20th, in the building of the Syndicate of Iranian Pharmaceutical Industries.

In this meeting, editors of medical journals spoke with the commercial manager of the Second International Iran Pharma Exhibition and announced their media support of this major event in the country, News Agency reported.

Also, in this meeting held by the executive staff of the Second International Iran Pharma Exhibition, it was stated that the main goal of holding this exhibition is to nourish and develop the pharmaceutical culture in the country and to introduce these scientific journals to established domestic and foreign pharmaceutical companies, a special space will be appointed for them.

According to the executive staff of the Second International Iran Pharma Exhibition in this meeting, the biggest pharmaceutical exhibition of the middle-east will be held in the Grand Mosalla of Tehran under the supervision and command of Dr. Abbas Kebriaeizade, chairman of the Syndicate of Iranian Pharmaceutical Industries, following the standards of the global CPhI exhibition in a space of 15000 m2, which according to active members of the pharmaceutical industries, will be the biggest event in the region. Accordingly, to facilitate the preparations for the presence of foreign companies and participants, Tehran's 4 and 5 star hotels have been booked.

The most important difference between this exhibition and other pharmaceutical exhibitions is the possibility to get to know the latest technologies of the pharmaceutical industry and related industries, significant increase of value added in the pharmaceutical industry, introducing investment opportunities of Iran and the capability to reach new markets.

The Secretariat of the Second International Iran Pharma Exhibition called for holding workshops by specialized associations, together with grants for retraining during 14 to 16 of September 2016 in order to convey technical and expert knowledge and establishing a connection between the industry and research and training centers.

According to the report from the News Agency this citation states: "With regard to the fact that one of the main concerns of the people involved is to convey the technical and expert knowledge and establish a connection between this industry and research and training centers, therefore, suitable environment for holding workshops and expert seminars by scientific associations and research centers is provided, so that together with presenting the latest theoretical concepts and exchanging information, the possibility for experts and students to inspect the latest achievements and researches of the related fields is also achieved.

Therefore, with regard to the importance and necessity of the unanimous participation of scientific associations and research centers, all associations related to pharmaceutical manufacturing, production of primary and effective materials, nutritional and pharmaceutical supplements, herbal and pharmaceutical products, beauty and health care products and pharmaceutical facilities are called to hold their training programs (with grants for retraining) in this exhibition."

With 15000 m2of exhibition space and 400 domestic and international companies present, the Second International Exhibition on Pharmaceuticals and Related Industries is one of the biggest events of pharmaceutical industries in Iran and the Middle East which will be held this September in Grand Mosalla of Tehran, presenting different programs including expert speeches and panels, workshops and item reviews with the goal of showcasing the latest achievements and technologies of Iran's pharmaceutical industries, establishing connections with international research centers, presenting information regarding exporting and importing activities and introducing investment opportunities in Iran.

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